Video is by no means a requirement for collaboration, but its role is expanding.
When I reported for television stations early in my career, getting a story on the air was—at its best—a truly collaborative effort. Photographers, producers, assignment editors and reporters worked in concert to produce compelling stories. In the editing room, a photographer and I would sit elbow-to-elbow choosing shots, integrating natural sound, and basically creating a visual story.
Now we’re in a global virtual editing room in which people can edit and produce videos collaboratively regardless of geography. Kaltura is open sourcing its collaborative video making software and is partnering with the Wikimedia Foundation. The idea is to bring rich media collaboration to Wikipedia and other wiki web sites. You can check out the beta here. The move combines and extends two collaborative trends: sharing user-generated video and wiki-based collaborative text writing and editing.
Think of the possibilities. People across the world can capture historic moments and shape history collaboratively through video. People can collaboratively create travel videos as an alterative to the tourism board videos. And in education, the opportunities are limitless. Students can co-create animated content and videos about everything from political science to parapsychology or from anatomy to anthropology.
In the business realm, companies can generate brand excitement and customer interaction and input by inviting people to co-create videos on motorcycles, hot tubs, books, clothing, skiing…you name it. Within the enterprise, organizations can enhance wikis with rich media. Doing research on a previous product launch? View the collaborative video that your colleagues produced. Taking a business trip to the Mumbai office? View collaborative video on the facility, the local leadership and local events.
As collaborative and compelling as video wikis (should we call them vikis?) are, how about taking them a step further? The next step would be the ability to collaborate in a real-time mode in which we can interact over voice or video over IP while simultaneously editing and producing videos? Leading digital effects companies in the film industry are already creating value through collaborative, real-time video production using telepresence and videoconferencing. But there are broader possibilities for real-time, consumer-generated video content. After a candidate holds a rally, political junkies who shot video could connect through instant messaging, escalate to VOIP interaction and produce a video on the fly. In the enterprise, people throughout an organization along with business partners could capture a product roll-out globally and produce and publish a video in real-time.
Integrating Kaltura’s technology with wikis will immediately create broad-scale asynchronous collaborative video editing and production. And the move is a significant step towards real-time collaborative video creation. The possibilities are limitless in that anybody with Web access can participate.